Data protection

Here you will find information about the handling of your personal data when you visit our website. The data (e.g. title, name, address, e-mail address, telephone number) will only be processed by us in accordance with the provisions of German data protection law and the data protection law of the European Union (EU).

In addition to the processing purposes, recipients, legal bases, storage periods, the following regulations also inform you about your rights and the person responsible for your data processing.

This privacy policy only applies to our website. If you are redirected to other sites via links on our pages, please inform yourself there about the respective handling of your data.

Contact details

Processing purpose
We process your personal data, which you make available to us by e-mail, to answer and settle your inquiries.

Legal bases
a) If you have given us your express consent to the processing of your data, Art. 6 para. 1a) DSGVO is the legal basis for this processing.
b) If we process your data for the implementation of pre-contractual measures, Art. 6 para. 1b) DSGVO is the legal basis.

Right of objection
You have the right to object at any time to the processing of data on the basis of Art. 6 para. 1 f) DSGVO and not for direct advertising for reasons arising from your particular situation.

Justifiable interest
Our legitimate interest in processing is to communicate with you quickly and to answer your questions.

Storage time
Your data will be deleted as soon as your inquiry or the facts of the case have been finally clarified.

Right of revocation
You have the right to revoke your consent at any time in the event of processing on the basis of your consent.

Informational use

In order to make your visit as user-friendly as possible and to offer all available functions, we collect a number of data and information about the device you used to access our website. This includes the following data:

• IP address
• Date and time of the request
• Content of the request
• Access status/HTTP status code
• Browser type
• Language and version of the browser software
• Operating system

This data is not evaluated for marketing purposes in this context.

Web fonts

This site uses so-called web fonts provided by Google to uniformly display fonts. When you call up a page, your browser loads the required Web fonts into your browser cache to display texts and fonts correctly.

To do this, the browser you are using must connect to Google's servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.

If your browser does not support web fonts, a default font is used by your computer.

Further information about Google Web Fonts can be found at and in Google's privacy policy:

Your rights

You have the following legal rights against us regarding your personal data:

Right to information
You have the right to request confirmation as to whether we process personal data concerning you. If this is the case, you have the right to information about this personal data as well as further information, e.g. the purposes of processing, the recipients and the planned duration of storage or the criteria for determining the duration.

Right to correction and completion
You have the right to request the correction of incorrect data without delay. Taking into account the purposes of the processing, you have the right to request the completion of incomplete data.

Right to cancellation ("Right to oblivion")
You have a right of cancellation, as far as the processing is not necessary. This is the case, for example, if your data is no longer necessary for the original purposes, if you have revoked your data protection declaration of consent or if the data was processed unlawfully.

Right to limitation of processing
You have a right to restrict processing, e.g. if you believe that the personal data is incorrect.

Right to data transferability
You have the right to receive the personal data concerning you in a structured, common and machine-readable format.

Right of objection
You have the right to object at any time to the processing of certain personal data concerning you for reasons arising from your particular situation.In the case of direct marketing, you as the data subject have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling, insofar as it is associated with such direct marketing.

Right to revoke your consent under data protection law
You can revoke your consent to the processing of your personal data at any time with effect for the future. However, this does not affect the legality of the processing until revocation.You can also lodge a complaint at any time with a data protection supervisory authority, for example if you believe that data processing is not in compliance with data protection regulations.


Responsible for the processing of personal data on this website
Bayerische Motoren Werke Aktiengesellschaft, Petuelring 130, 80788 Munich, domicile and court of registry: Munich HRB 42243 (hereinafter "BMW"), is the provider of the website Responsible for data processing in connection with the use of the website:

Rüdiger Pape
BMW Group, Mobility Technologies
Tel.:+49 89 382-16528